Hi, I’m Raphael, founder of RocketFuel.

I’ve been into endurance sports for years, and like most athletes, I’ve had my fair share of struggles with fueling. The more I talked with other athletes, the clearer it became: gels were a problem. Too sweet, tough on the stomach, messy, and they never really matched the effort. Almost everyone said the same thing, they fuel differently on easy days versus hard sessions, but no gel out there reflected that.

That’s how RocketFuel started. I ran a survey with over 7,000 athletes to dig deeper, and the message was loud and clear: athletes wanted clean, effective gels designed to fit how they actually train and perform.

So we built a simple system. One gel for everyday training, steady and easy on the gut. Another for the harder sessions and high-intensity efforts where you need maximum power. Fuel that works with your body, not against it.

We’re just getting started, but RocketFuel is about more than gels. The vision is to build the go-to place for performance tools that actually work, from fueling to recovery and beyond.

Got questions or thoughts? I’d love to hear them. Reach out anytime here.