Fueling without the headache.

Hi, I’m Raphael, the founder of RocketFuel.

I’ve been passionate about endurance sports for years, and like many athletes, I’ve struggled with fueling. I started talking with other athletes about how they train, race, and use energy gels. What kept coming up was frustration. Gels were often too sweet, hard to digest, or simply didn’t match the effort. Most athletes told me they fuel differently on easy days compared to hard efforts, but no gel really reflected that.

That’s where the idea for RocketFuel began. I ran a larger survey with over 7,000 athletes to dig deeper into what actually works. Their feedback was clear: athletes wanted clean, effective gels designed for real use.

So we built RocketFuel around a simple system that matches every effort. One gel for everyday training at lower intensities, and another for the harder sessions, intervals, and race days where you need maximum performance. It’s all about fueling in a way that works with your body, not against it.

We’re still in the early days, but the vision is bigger than gels. RocketFuel will be the place athletes go for performance tools that actually work, from fueling to recovery and beyond. The journey has just started, and I couldn’t be more excited to bring it to life.

Do you have questions or got something to share? Get in touch here.