Hi, I’m Raphael, founder of RocketFuel.

I’ve been into endurance sports for years, and I was never really happy with energy gels. Too sweet, weird aftertaste, sticky, tough on the stomach, annoying packaging, and they rarely matched the effort.

The more athletes I talked to, the clearer it got: people fuel differently on easy days than on hard ones, but most gels treat everything like race day. So I ran a survey with nearly 7,000 athletes. The feedback was blunt, athletes want clean, honest energy gels that fit how they actually train, and don’t mess with their gut.

That’s how RocketFuel started. One energy gel for easier sessions, light, steady, easy to take. Another for harder sessions and racing, with more carbs, more electrolytes, more punch. Fuel that follows your effort.

And this is just the start. I want RocketFuel to become a place where athletes can find products that genuinely work, from fueling to recovery and everything after, built with the people who use them.

If you’ve got questions or feedback, send me a message here. I read every one.